Grit Build AI / Glossary

Glossary

The terms Grit Build AI uses, defined for the building industry. Written so a buyer, a builder, or a board member can read them.

Brand voice modeling #: The process of capturing how a specific leader or company actually speaks — phrases, opinions, cadence, point of view — and loading it into an AI system as a private profile, so generated content reads in that voice rather than a generic one.
Executive authority #: The market's belief that a company's leadership knows what they are doing, established before buyers ever talk to sales. Built when founders, executives, and senior leaders consistently show up with real expertise, opinions, and stories. In the building industry, executive authority closes deals you never knew were on the table.
Personal brand #: What people in your industry say about you when you are not in the room. The reputation made visible. For executives and founders in the building industry, the trust account that lets a leader walk into a deal already three steps ahead.
Channel marketing #: Marketing aimed at the partners between a manufacturer and the end buyer — distributors, dealers, retailers, trade pros — rather than at the end buyer directly. In the building industry, channel marketing is most of marketing.
Dealer #: A business that sells building products to professional buyers — typically lumberyards, pro dealers, and specialty building supply companies. Dealers operate between manufacturers or distributors and the contractors, builders, and remodelers who install the product.
Distributor #: A business that buys building products from manufacturers in volume and resells to dealers, retailers, and large pros. Distributors carry inventory, fund credit, and provide logistics for the channel.
LBM #: Lumber and Building Materials. The industry term for the supply category covering lumber, sheet goods, doors, windows, decking, siding, roofing, millwork, hardware, and related building products. LBM dealers are the dealers operating in this category.
Pro dealer #: An LBM dealer that primarily sells to professional contractors and builders rather than to walk-in homeowners. Pro dealers compete on relationships, delivery, credit terms, and specifying expertise more than on retail price.
Specifier #: An architect, designer, engineer, or builder who decides which specific products go into a project. Specifiers are the upstream decision-makers manufacturers most want to influence, because their decision pulls product through the entire channel.
Trade partner #: A professional buyer or installer of building products — contractors, builders, remodelers, plumbers, electricians, HVAC pros, and specialty installers. The downstream end of the building industry channel.
Sales enablement #: The content, tools, training, and assets a sales team uses to close deals — one-pagers, case studies, specification guides, follow-up sequences, demo decks. Sales enablement is most effective when it carries the leadership voice the buyer already trusts.
Content cadence #: The rhythm at which a leader or brand publishes content. Cadence matters more than volume — buyers register consistency, not occasional spikes. Grit Build AI is designed around a weekly cadence so leadership shows up between the meetings every week.
Voice profile #: A structured, private file Grit Build AI builds for each leader and each company: phrases, points of view, opinions, stories, positioning rules, and tone calibration. The voice profile is the spine of every piece of content the system produces. It trains the customer's model only.
White-glove onboarding #: A done-for-you setup process where real strategists run the interview series, build the voice profile, load the brand details and positioning, and hand the system over already calibrated. The opposite of self-serve SaaS. Grit Build AI is white-glove by default.